Friday, 19 May 2017

Floriculture Industry

       Indian floriculture industry is worth INR9000crore. It has been growing at CAGR 25% since last 5 years. Over 300 million people with middle and higher income, It is the world's 2nd largest consumer base and fastest growing retail destination. The steady demand for traditional flowers comes from the use for religious purposes, decoration of homes and for making garlands and wreaths. This demand is particularly strong in Kerala, Karnataka, Tamil Nadu, Odisha and West Bengal. Seasonal demand is driven by festivals and marriages for specific flowers. Hotels ,guest houses are also emerging as a major markets for flower industry. It is also important for bee keeping industry which too provides alternative source of income for Indian farmers. Indian floriculture industry comprises of flowers such as Rose, Orchid, Tuberose, Glads, Anthurium, Carnations, Marigold, Jasmine etc.Total cropped area under floriculture is 70581 ha. Cultivation is undertaken in both open farm conditions as well as state-of-the-art poly and greenhouses.
       Total production volume reached 2236000 tonnes in 2016. Share of floriculture production in total horticulture is very i.e, just 1.2%. It contributes 1.4 % in total agriculture production. Production has increased by 4.4 % in 2016 compare to previous year. Production of Rose and Gladiolus among cut flowers and marigold among loose flowers has been growing at higher rates than other. The larger percentage of the area in many states is used for growing scented rose.
       Loose flower has almost 69% share in total production. However loose flower production is showing declining's Production stood at 1754000MT in 2014. It declined by 5% in 2015 and reached 1659000MT. It declined further by 7% during 2015-2016 having production volume 1545000MT. On the other hand ,production of cut flower initially declined in 2015 by 12% compare to 2014 but increased by almost 42% in 2016 as compare to 2015. Total area under production was 243000Ha. in 2016 is also declining. Tamil Nadu is the leading flower producing state that produced 358000MT in 2016 contributing 16% to total production.  Karnataka is the 2nd largest flower producing state having 14% share. Andhra Pradesh ,West Bengal, Gujurat are other key states where flower production take place in huge quantity.
       Govt. has identified floriculture as a ‘sunrise industry’ and accorded it ‘100% export oriented’ status. Total exported flowers was worth 479 crore in 2015. Major importing countries for India were United States, Germany, United Kingdom, Netherlands and United Arab Emirates. US alone imported 23% of India’s floriculture export. More than 300 export-oriented units are operational in India. More than 50% of it are based in Karnataka, Andhra Pradesh and Tamil Nadu. India’s share in global floriculture trade is very low around 0.16% .India is trying to increase its share in world trade by doing technical collaborations with foreign companies.
(See Below for detail power point presentation)

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  3. very good information indeed ..
    can you pleas give the refrence for INR9000crore

    1. Based on the available figures of 2012 and CAGR, It has been calculated for 2016

  4. Then how to quote this figure sir ,